IT CAN BE A TOUGH LIFE IF YOU WORK IN SALES.
There’s always targets to smash, expectations to meet and products to sell, sell SELL! But even the most gifted sales teams will have their off weeks; where the phones won’t ring, emails go unanswered and morale goes through the floorboards.
For organisations who rely on their sales teams to generate and convert those precious leads, having a demoralised sales team can mean big problems. So, how can you shake off the blues and get your sales team back to their deal-closing best?
GIVE THEM CASH BONUSES… RIGHT?
Yup, you’re probably reading this on your shiny smartphone (or good ol’ desktop) and thinking cash incentives or bonuses are the answer to encouraging sales team.
Well, when it comes to cash versus rewards, a cash-related bonus for hitting a target might make sense, but they’re just not that effective long-term.
It’s not just us with this opinion, either. It’s a well-known (not-so) secret that when it comes to motivating certain behaviours in the workplace, non-cash rewards are a far more appealing carrot to dangle.
There are also plenty of successful multi-national companies who are ditching their reliance on cash incentives and switching to cashless rewards and incentives as part of positive company cultures.
Cashless incentives and rewards can help companies do two things:
- Maintain consistent effort
- Retain your best talent.
These are pretty big factors when it comes motivated and successful workforces, so if you’re wanting to motivate your sales team, perhaps it’s time you stashed the cash and tried these cashless alternatives instead!
1. THE BEST SPOT IN THE CAR PARK
If like us here at Sodexo Towers you have a car park that’s always full to bursting, the reward of a prime parking spot within easy reach of the office is a simple way to help your staff’s motivation.
No more trudging into work from a space feels like it’s 5 million miles away or spending precious time hunting for a reasonable place to park in the morning; the incentive of a prime parking spot will make mornings and evenings that little bit more enjoyable for the winner.
2. GAME ON!
A sales environment can be a highly pressurised one, so giving sales staff the opportunity to let off some steam and lighten the mood can be a great way to boost their motivation.
Giving access to a games console that can be played on breaks or at lunch is great for getting people to interact and maintain a competitive environment. After all, who doesn’t love a bit of Mario Kart™??
Investing in a more physical activity – like table football or a ping pong table – can also bring some much-needed fun and keep your team active, too.
3. TIME OFF
Work plays a huge part in everyone’s life; so, the opportunity to switch off from the stresses and strains of the workplace and enjoy some free time without losing precious annual leave can be a very powerful motivator and work at any level in a business, too.
4. FLEXIBLE WORKING
Are your sales team travelling in from long distances? Or are they starting earlier and finishing later more often to nail down those dead-cert leads?
If they can work from home just as easily as in the office, why not offer the opportunity to work from home as reward for going the extra mile?
5. A DECENT TEAM LUNCH. OR DINNER!
Who doesn’t love a good bit of grub? Treating your team to a decent bit of food at a trendy eatery instead of their usual soggy sandwiches or warmed-up leftovers will give everyone a lift during the day.
If they’re really doing well, why not organise an evening out where the can really let their hair down? Responsibly, of course…
6. PRE-PAID GIFT CARDS OR VOUCHERS
OK, so technically they’re a monetary reward, but they’re far more engaging that just cold hard cash.
A pre-paid gift card such as Spree will give the recipient the chance to spend it on something they really want and not see it get lost in their regular outgoings. Plus, it can also be used to earn cashback and exclusive discounts at some of the biggest high-street retailers - all backed up with the power of Visa.
On the other hand, A reward voucher can also offer guilt-free spending and don’t have to be high-value, either. After all, it’s the thought that counts, and a voucher or gift card has a far deeper value than cash does.
7. A TEAM BUILDING DAY
Yup, they may be a stereotypical part of company cultures, but a day out engaging in team building activities will allow your team to expand their problem-solving skills, improve their communication skills and work together as a team.
They might be seen as just a ‘nice day out’, but when done properly, they give staff the opportunity to build upon all the skills they need to be a winning team. Oh, and have some fun along the way, too.
8. AN EXPERIENTIAL TREAT
Providing memorable experiences for when your sales team close that big deal is another way to inspire productivity and profitability.
Giving your people the chance to enjoy an activity they may not get the chance to do regularly can be more effective than just dumping some coin in their bank account.
Experiential rewards will also resonate more if you’ve got a young team of millennials. They’re more likely to value an experience over financial reward; so instead of resorting to cash to motivate them, perhaps look at offering a day out go-karting or a trip to a spa!
DITCH THE CASH AND START REAPING THE REWARDS!
Hopefully we’ve given you some great motivation ideas for your sales team. But, if you’re still not sure, perhaps get together with them to see what works for them? After all, if there’s something they really want, they might just be willing to go above and beyond to get it!
Still not convinced? Then check out how we helped Volvo motivate their sales teams to increase vehicle sales by 25% - all by using an engaging incentives and rewards strategy!