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Why getting consumers involved in promotions creates impact

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The UK's first Brand Loyalty Index

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Why personalisation makes for powerful promotional marketing

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How food brands are using experiential rewards to boost sales

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How call centres can drive customer loyalty in a changing world

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How far will people go for a good deal?

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Are paper vouchers and loyalty cards a thing of the past?

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Four Trends in Consumer Behaviour: 2016-2017

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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

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Six for 60 Seconds: Segmentation Stats

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Deals vs. Rewards - What Works for Customer Engagement

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How Switched-On Energy Suppliers Will React to Big Changes in Utilities Legislation

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Marketing That Matters: Mobile Payments go Mainstream

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