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The UK's first Brand Loyalty Index

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Why personalisation makes for powerful promotional marketing

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How food brands are using experiential rewards to boost sales

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How call centres can drive customer loyalty in a changing world

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Leveraging digital to spark engagement and get bums on seats

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How far will people go for a good deal?

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Are paper vouchers and loyalty cards a thing of the past?

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Four Trends in Consumer Behaviour: 2016-2017

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How to Boost Your Next Campaign with Clever Communications

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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

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How To Choose The Right Promotion Mechanic For Your Audience

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Audience Segmentation: The What, Why and How

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How Digital has Transformed Gamification in the Sales Promotion Space

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