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Why Cinema is Leading the Way in Experiential Marketing

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10 Steps to Running a Successful Consumer Promotion

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Tech is top of the pops

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The UK's first Brand Loyalty Index

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How far will people go for a good deal?

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Are paper vouchers and loyalty cards a thing of the past?

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Four Rules From the Music Industry to Make Your Segmentation a Smash Hit

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Audience Segmentation: The What, Why and How

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The Effect of Physical Location on Customer Retention

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Deals vs. Rewards - What Works for Customer Engagement

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Going Mobile: How Smartphones are Changing the Way Brand Loyalty Works

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Random Acts of Kindness: Can Brands Make Customers Feel Good?

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Banking Errors

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