BRINGING BUSINESS TOGETHER

In our many years spent bringing people and business together, we’ve had the privilege of working with some incredible clients who have consistently pushed us to get better at what we do. We’re really proud of what we’ve helped businesses to achieve – and the huge impacts we can have upon the lives of millions of people across the UK when we work together.

Our approach is a simple one – we put people first. Whatever our clients’ goals, we approach them from the perspective of increasing their employee wellbeing & performance.

1ST CENTRAL

KEEPING CUSTOMERS ON BOARD FOR THE WHOLE JOURNEY WITH 1ST CENTRAL

WHAT'S THE PROBLEM

Success in the insurance industry is all about repeat business – insurers need their customers to keep coming back to renew their policies time after time. But with insurance being a pretty begrudging purchase, it can be difficult to keep customers engaged and loyal. Drivers are asked to renew their insurance once a year – a perfect time for them to jump ship and wave goodbye.

Despite positive customer feedback, 1ST CENTRAL was finding retaining customers at renewal time a particular challenge. It needed a way to both keep customers on board, and attract new ones.

They had thought about a loyalty scheme in the past, and decided now was the time to get one going. But what should it look like, how do you get customers to use it, and how do you keep offers fresh and new? More importantly, with a business case to be made to the board, how much would it cost – and what are the returns?

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