BRINGING BUSINESS TOGETHER

In our many years spent bringing people and business together, we’ve had the privilege of working with some incredible clients who have consistently pushed us to get better at what we do. We’re really proud of what we’ve helped businesses to achieve – and the huge impacts we can have upon the lives of millions of people across the UK when we work together.

Our approach is a simple one – we put people first. Whatever our clients’ goals, we approach them from the perspective of increasing their employee wellbeing & performance.

Bonne Maman

MONEY-OFF COUPONS MAKE BOOSTING SALES A PIECE OF CAKE

WHAT'S THE PROBLEM?

Bonne Maman Cakes wanted to boost consumer sales on Madeleines, as well as other products from their range. They decided to use a traditional money-off coupon in supermarket magazines, and asked us to help them do it.

Bonne-Mamane-banner

WHAT WE DID

Bonne Maman Cakes distributed almost 1 million 50p coupons through Sainsbury’s and Waitrose in-store magazines. The promotion ran throughout the UK, and invited consumers to claim a 50p saving off a pack of Bonne Maman Madeleines and other products from the range. The consumer had cut their coupon from a magazine and takes it into the relevant store to redeem it against a pack of either Bonne Maman cakes or biscuits.

We:

  • Protected the campaign against over-redemption, fixing the cost of the promotion
  • Liaised with the coupon handling facility to issue a barcode and set up a digital coupon
  • Handled redemption reporting
  • Organised payment of refund invoices back to the retailers

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