BRINGING BUSINESS TOGETHER

In our many years spent bringing people and business together, we’ve had the privilege of working with some incredible clients who have consistently pushed us to get better at what we do. We’re really proud of what we’ve helped businesses to achieve – and the huge impacts we can have upon the lives of millions of people across the UK when we work together.

Our approach is a simple one – we put people first. Whatever our clients’ goals, we approach them from the perspective of increasing their employee wellbeing & performance.

Coors Light

CRACKING OPEN A COLD ONE FOR THE CHANCE TO WIN WINTER SPORTS ADVENTURES WITH COORS

WHAT'S THE PROBLEM?

Coors wanted to encourage consumer engagement and to cement Coors Light as a refreshing and exciting brand, while increasing sales in the off-trade marketplace. To do it, they needed a campaign as cool and refreshing as an ice cold beer! We helped Coors Light offer customers the chance to take part in some SUBZER-0° adventures.

Coors-Sub-Zero-Banner

WHAT WE DID

On every promotional pack of Coors Light beer, a URN (unique code) was printed inside. Consumers were invited to enter the URN on the promotional website in order to find out instantly whether they were a winner of a SUBZER-0° European or UK adventure experience. From Ice Caving in Salzburg to Bobsleighing in Innsbruck, and even Snowmobiling in Lapland, the campaign encouraged fans to pick up a promotional pack of Coors Light for the chance to win an avalanche of prizes worth a cool £1 million. We protected the entire campaign against over and malredemption, as well as procuring and providing the entire prize pool.

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