BRINGING BUSINESS TOGETHER

In our many years spent bringing people and business together, we’ve had the privilege of working with some incredible clients who have consistently pushed us to get better at what we do. We’re really proud of what we’ve helped businesses to achieve – and the huge impacts we can have upon the lives of millions of people across the UK when we work together.

Our approach is a simple one – we put people first. Whatever our clients’ goals, we approach them from the perspective of increasing their employee wellbeing & performance.

Exide

BOOSTING UP-SELLING WITH EXCITING INCENTIVES

WHAT'S THE PROBLEM?

Exide wanted to encourage the up-sell of their Premium battery type, and increase the sales of their Premium and Excel battery models. The programme needed to create a central communication portal which rewarded dealerships with a combination of merchandise and gift vouchers, centralised around their long-standing values

WHAT WE DID

Before launch, interest was generated via pre-launch communications, merchandise and a high quality launch brochure. The programme began with a ‘fast start’ tactical promotion, linked with the World Cup. The best orders were entered into a prize draw to win exclusive World Cup prizes. Once launched, individuals were given their own secure RewardBanking accounts, where all their points from sales of qualifying products were immediately loaded.

To optimise potential earnings and sales opportunities, a special calculator was included on the site, helping participants work out how many points they could potentially earn. The site included a latest news section, where company information, product information and PDF versions of the monthly newsletter could be accessed. Fun quizzes were included in the newsletter, with the answers only being revealed on the website, in order to encourage active participation.

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