BRINGING BUSINESS TOGETHER

In our many years spent bringing people and business together, we’ve had the privilege of working with some incredible clients who have consistently pushed us to get better at what we do. We’re really proud of what we’ve helped businesses to achieve – and the huge impacts we can have upon the lives of millions of people across the UK when we work together.

Our approach is a simple one – we put people first. Whatever our clients’ goals, we approach them from the perspective of increasing their employee wellbeing & performance.

Karcher

INCENTIVISING PRODUCT UPGRADES IN ONE SIMPLE SENTENCE WITH KARCHER

WHAT’S THE PROBLEM?

Kärcher knew that many consumers in the cleaning technology market had bought competitor window vacs and weren’t happy with them. They wanted to improve the efficiency of their cleaning by trading in a less effective machine for the WV5, removing the barrier to purchase by giving them a substantial reward for doing so.

We consulted with Kärcher on a solution to meet their objectives, knowing that attracting consumers with a trade-in was a new initiative for them.

The issues were, then, how to put together the campaign, manage the reverse logistics and recycling, and deliver a seamless, successful promotion?

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