Sodexo Engage, specialists in employee and consumer engagement, has today urged businesses to consider using gamification as a way of enhancing greater employee engagement and productivity.
Despite the benefits they provide, many employees shy away from using internal digital platforms, either because they’re too complicated – or just too boring. In many cases, gamifying these systems could encourage much greater employee engagement, whether staff need to complete compliance training or want to take advantage of the company’s rewards and benefits.
Gamification is successful because of the way that people respond to positive reinforcement. When staff are praised for completing a task on a gamified platform, it unlocks a ‘reward pathway’ in the brain, which they’ll want to repeat. As a result, previously mundane tasks become more engaging, increasing staff uptake.
With this model, sales teams want to contact more and more leads to reach their goal, and learning and development becomes a fun task, with staff keen to get high scores and reach the top of the leader board.
Health and wellbeing initiatives – a topical issue for HR leaders today – also benefit from gamifying processes. Encouraging healthy habits such a taking regular breaks or adopting a better diet can improve productivity and reduce absenteeism.
Nicola Britovsek, Director of HR at Sodexo Engage says:
“Gamification is usually thrown about as a bit of a buzzword, but the reality is that it holds a wealth of opportunity for businesses. Gamified platforms not only offer clear benefits in terms of employee engagement, but can also improve productivity and increase results across the board.
And they don’t even need to be technology driven. Leader boards and achievement badges are also a prime example of gamifying your business. It comes down to changing how people view certain tasks. When staff feel they ‘have to’ do a task, it’s always less appealing. By introducing an element of fun and interactivity into these tasks, the business can change ‘have to’ into ‘want to’, creating a happier workforce and improving the way the business runs. It’s a win-win!”
Founded in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organisational performance. Operating in 80 countries, we serve 75 million consumers each day through our unique combination of On-site Services, Employee Benefits and Personal and Home Services.
Part of the Employee Benefits division, here in the UK we specialise in responding to the issue of company compensation policies, helping clients enhance their appeal and improving organizational efficiency. In a highly competitive environment, the ability to attract and retain talented people is essential for every public and private organization, regardless of size or market. Knowing how to motivate employees can provide companies with a true competitive edge. Sodexo offers businesses tailored, integrated solutions that bring both economic and tax benefits to help them optimize their compensation policy and enhance their appeal.
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