Eight Key Consumer Travel Trends

Infographic: Our travel experts round up the stats that could inspire your next travel promotion

Customers are every brand’s secret weapon when it comes to marketing success, and pleasing them should be your ultimate goal.

They should be the driving force behind everything you do. From social media channels and campaign touch points to promotion prizes and new products, understanding what they need and how to reach them will help you deliver a remarkable campaign.

So there’s no time like the present to get your head around what truly makes your customer tick… But with more and more brands offering inspirational experiences, it is getting tougher to cut through the noise, turn heads and offer your audience something truly engaging.

We created our free, unique guide to Running a Remarkable Travel Promotion to analyse the latest trends in travel promotions. From inspiring destinations to a concrete campaign process, we’ve collated everything you need to know to guarantee your next travel promotion hits the spot.

But to get you started, here are eight stats that tell you what consumers really want…


It’s important to remember that the industry is always changing – what your consumers love today, might be what they hate tomorrow. Before you run any campaign, take time to find out what it is your customers really need…

... starting with our guide to Running a Remarkable Travel Promotion

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